Street Triple R: Triumph Motorcycles bestselling bike

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Triumph Motorcycles is the number one British motorcycle manufacturer, a company with more than one hundred years of history known for being loyal to its customers and resilient during economically hard times. Launched at the end of 2007, Street Triple in its three options has since become the company’s best selling motorcycle poised to not only gain recognition among bike lovers but also set a new benchmark for the whole industry.

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Street Triple R (2008-2012)

Street Triple R (2008-2012)
Street Triple R (2008-2012)

Although the company had been successfully functioning on the international market with 85% of production exported overseas for decades, Street Triple R was the much-needed fresh restart that changed the image of the company from a caterer to nostalgic motorcycle fans to a trailblazer. The bike that is barely ten years old is now called a best new classic.

 

Street Triple is a streetfighter which means that it doesn’t have any shells to cover its frame which adds up to the overall aggressive look. The Street Triple R takes the concept even further with its taller seat making up for an imposing seating position. Compared to the standard Street Triple, its R sibling boasts better handling but keeps the same 12-valve 3-cylinder engine with the best output at 107 bhp. The top speed is 145 miles.

 

Despite its otherwise impressive characteristics, many customers pointed out the poor build and unsatisfying mpg. As one of the reviewers put it into words, ‘I almost lived at gas stations’. Pretty much the reason why Street Triple R never ranked high on reliability rankings.

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Street Triple R (2013-present)

Street Triple R (2013-present)
Street Triple R (2013-present)

With the new version of Street Triple R, Triumph Motorcycles did its best to tackle reported problems and serve all customer groups within its target audience. After the redesign, the motorcycle lost its aggressive appearance to a certain extent. However, it went well with the marketing strategy presenting Triple R as a universal vehicle that looks authentic both on a race track and in the streets.

 

In comparison to its predecessor, 2013 Street Triple R lost weight and acquired better handling. The top speed, max power, and max torque stayed the same. Mpg got slightly better having risen from 35 to 43.